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The 5C’s of Diamonds

At Akind, we determine the quality of diamonds with 5C’s. While the 4Cs – color, clarity, cut and carat – are the general factors to describe and classify diamonds, the 5th C, Consciousness is the most important to Akind and a testament to our commitment to sustainability.


Raises the sparkle

Cut refers to how a diamond’s facets interact with light. More than any other factor, cut determines the beauty of the diamond as it defines how much it sparkles. If cut poorly, it will appear dull even if it has a high color and clarity grade. If cut well, it will bring maximum brightness and sparkle.


The natural tint of a diamond

Diamonds are graded on a color scale ranging from “D” (colorless) to Z (light-yellow) which describes the tint of the diamond. Color directly affects the appearance of the diamond. The more colorless the diamond is, the more rare and valuable.


Measures purity and rarity

When identifying a diamond's clarity, the diamond's inclusions and blemishes are examined. A diamond with no inclusions (internal flaws) or blemishes (external flaws) would be considered the rarest diamond: flawless.


The weight, not the size

Carat describes the weight of the diamond (one carat is equal to 0.20 grams). Two diamonds of the same carat weight can appear to be larger or smaller depending on the depth of their cuts. When clarity, color and cut are taken into consideration, it varies widely in price.


Just diamond. No mining

The 5th C, consciousness stems from our choice of what diamonds we buy and how they are produced. All of our diamonds are grown in laboratories using cutting-edge technology. Thus, they are man-made, not mined. To the greatest extent, our diamonds are produced by the world’s first and only carbon neutral diamond laboratory, using only solar and hydro energy. Furthermore, our factories are certified by recognized institutes, ensuring controlled requirements for consumption and working environments.

Read about lab-grown diamonds here.